Any t-shirt logo or brand starts with white. Period! There is a cleanliness if you will, a faultlessness that we always associate with white. Our tee shirts, BadaSSitude and the message of relentless excellence is as clear as it can ever be on white tee-shirt. The V-neck t-shirt gives the message even more cache. Still, we like the perfection of purpose and the compassion that the BadaSSitude white V-neck tee shirt evokes. The white t-shirt we believe a foundational and must be one that every BadaSS owns.